The importance of storytelling

One of the perks of working in this industry is the opportunity to think creatively and see the seed of an idea come to fruition – with great results.

Producing a quarterly lifestyle publication for our client Story Homes has played a huge part in telling the company’s story, through a mix of compelling content that resonates with and deepens the relationship it has with potential and existing customers.

This month we’re celebrating a year of Story Living magazine, which has not only been a total pleasure to create, but has spread the brand’s messages far and wide thanks to a print-run of 35,000 copies an issue.

Over the year I’ve been lucky to interview the likes of Elizabeth Hurley, James Martin, Jools Oliver and Wayne Hemingway, getting a sneak peek into their homes and the low down on their work and lifestyle.

We’ve discovered the origins of the Sticky Toffee Pudding at Sharrow Bay, delved into the magic of whisky production with The Lakes Distillery and gained insight into one of the last remaining vertical woollen mills in Great Britain with Abraham Moon.

This has all sat alongside features and updates from Story Homes, from showcasing the design of fabulous new show homes with photographic spreads and ‘get the look’ features, to regional focuses and customer interviews.

In today’s hyper-digital world, it’s never been more important for brands to stand apart with compelling communication materials that are rich in detail and true in message – and with Story Living we’ve been able to do just that.

Story Homes is hugely proud of the magazine’s success – and as the icing on the cake, it’s been nominated as ‘Best Publication’ in this year’s CIPR North East PRide awards.