THE POWER OF PR: Ideal Home’s Latest Front Cover
The start of a new month is always an exciting time for our PR team. The latest home-interest and lifestyle magazines land on our desks and we can barely wait to browse through their pages, proudly spotting each of our clients that feature.
Britain’s bestselling home magazine, Ideal Home, is a title that was primarily on our radar this week as we have been eagerly waiting for some fantastic coverage for our client Multiyork to arrive – the front cover, to be precise. Opening the magazine’s plastic film, there it was; a bright, botanical front cover with a Venice sofa and chair custom-made by Multiyork for their decoration shoot– hurrah!
Over the past few months, we’ve been busy working with Multiyork on an exciting project with High-street fashion brand Monsoon, which saw the British brand launch an exclusive fabric collection of 15 prints in 71 colourways. The ‘Monsoon Home Collection by Multiyork’ is Monsoon’s first and only partnership with a furniture brand, making it a very special collection – one that we couldn’t wait to get our hands on! Since then, we’ve worked with Multiyork to develop a dedicated PR campaign that would deliver notable results and ultimately drive purchases. From the creation of an exclusive launch event at their Tottenham Court Road store and imagery to a beautifully designed look book and dedicated social media support, our strategic activities allowed us to create a hotbed of discussion around the fabric range to generate optimum media coverage.
In just over four months the collection has achieved in the region of 60 quality pieces from product placement and product loans to profiling and plentiful mentions across social media platforms. Titles include the likes of The Sunday Times, The Telegraph, Daily Mirror, Homes & Gardens, Ideal Home, House Beautiful, Good Homes, Woman & Home, Good Housekeeping, Country Homes & Interior, to name a few. With lots more exciting coverage to come, it just goes to show how powerful a tailored PR can be – we’re thrilled!
View the ‘Monsoon Home Collection at Multiyork, here: http://bit.ly/1xwPl0W
Browse more of our recent PR campaign case studies, here: http://bit.ly/1DP1ZbQ