Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP. This is how your data is sent between the browser and the website that you are connected to. The ‘S’ at the end of HTTPS stands for ‘Secure’, which means all communication between your browser and the website is encrypted. The move towards using HTTPS by default is being encouraged by Google, who has announced that it will be a measurement in your SEO score going forward.
Security and encryption are something more and more web users are aware of – the need to keep personal information safe is very much front of mind and as such we should be doing everything we can to placate this need.
HTTPS has real benefits, both for businesses and website visitors. Here are the reasons to make the switch:
Search Engine Optimisation
Google is now actively encouraging the move and will begin to factor this into their algorithm; this will have an impact on where your site appears in search results. You’ll also start to see how people are finding your site through Google instead of the (not provided) keyword in your analytics.
Protect your visitors’ privacy
The main objective of HTTPS is to protect your users. When a visitor is able to see that your site is secure, it helps to gives assurances that you are looking after their data. Whether that’s sending an enquiry through a web form or purchasing a product from your online store.
Browsers to mark HTTP as Insecure
Your browser will display a green lock if a website is using HTTPS helping to provide that sense of security. However both Google and FireFox have recently announced they’ll mark HTTP sites first as dubious and then as insecure. This could begin as early as this year. Not moving to HTTPS could mean that your visitors are told that your site is insecure.
Protect your brand
Unencrypted content can be tampered with. Reducing the possibility that your customers data can be interfered with helps to protect your company.
Unlike years ago, making the move to HTTPS isn’t expensive and time consuming but the benefits are becoming more and more apparent. The question is why haven’t you made the move yet?