A recent announcement by Twitter has unearthed some significant changes to the way Twitter wants to interact with developers and websites displaying content from Twitter.

This comes during a series of high profile fall-outs as a result of the changes. Recently, LinkedIn had the plug pulled on being able to share content between the two services, Tumblr was given the cut, Instagram was unfriended and blocked and Flipboard CEO Mike McCue walked out from the Twitter board.

Some of the changes include strict rules about how tweets are displayed on websites, which is likely to limit the way in which sites can be designed to display rich social content.

Fundamentally Twitter needs to make money, and it needs to make it yesterday. These changes seem to have come about as a financially motivated decision, as the free-as-in-beer developer attitude is finally overruled by the corporate money making machine. Twitter has a massive user base, but right now the company is struggling to implement a solid advertising model – especially as a large portion of its usage comes through third-party apps and websites which often do not display Twitter’s promoted content.

Only time will tell what consequences will arise as a result of this move by Twitter, but in an age of sharing and freedom, it seems like a desperate and potentially disastrous move.

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