A protest by cabbies against the taxi app Uber appears to have spectacularly backfired after the app surged from number 26 to number three on the iTunes chart.

London taxi drivers took to the streets in a go-slow on Wednesday to protest against the app which allows users to find a driver for cheaper than the typical rates charged by more conventional taxis – such as a black cab that you might hail in the street.

Their issue with the Uber hinges on a technicality around the legality of the way fares are calculated.

What the cabbies have unfortunately discovered is that technicalities rarely interest consumers, the idea of saving money though clearly does.

Not only did the protesters get slated on social media but the exposure resulted in thousands downloading the app and Uber press coverage surging by an estimated value of £100 million.

Despite this the cabbies have vowed to continue with their demonstrations.

For the taxi drivers and these protests to have any chance of succeeding they need to change the conversation and consider switching their complaint from an ambiguous technicality, that the general public have struggled to understand, to a more clear-cut issue that’s likely to resonate with people – like tax avoidance. Uber channels all its UK payments through the Netherlands.

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