It’s hailed as the future of content and brands around the world are building their marketing strategies around it. But video content isn’t new – so why is everyone still talking about?

A video studio in your pocket

We’ve seen a video revolution in the way journalists and film-makers are recording and editing breaking news and telling stories on our screens. Smartphones act as a ‘mobile newsroom’ in their pockets, giving them the power to shoot, edit and share on the go.

With the right accessories and apps, smartphones can rival the performance of conventional video production equipment and software at a fraction of the price.

Shooting on smartphones is ideal for brands looking to introduce video content into their marketing mix, on a budget. A traditional video production company may charge up to £4,000 to shoot and edit a two-minute video however a video for use across social media could be produced on a smartphone for 1/6 of the price.

It’s all in the numbers

Not sure why your brand should be using video content? Here are some of the stats that put things into perspective:

  • It’s projected that by 2019, 80% of all web traffic will be video
  • 59% of company decision makers would rather watch video than read an article
  • 41% higher click-through than plain text
  • 64% of customers are more likely to buy a product online after watching a video about it
  • 80% increased conversion on landing pages with video

Harvest the hits
The great thing about video is that you can bring topics to life that may otherwise be overlooked in written format, increasing engagement and brand positioning. Hearing and seeing your company’s CEO talk about an important issue will be more memorable than simply reading it, and a shot sequence of compelling close-ups, side and in-situ shots will give the viewer a better insight into their character and personality.

So how does this all relate to your business? No matter what your industry, product or service, 80% of your customers’ time spent online will soon be video-based so if you’re not already using video content or at least thinking about it, you’re missing a huge opportunity to harvest the hits.

Need professional assistance with your video content strategy? We can help! Get in touch with june.kelly@coolblue.co.uk or call 0191 375 9150.

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