With ten UK stores, Barker and Stonehouse has a reputation for quality and craftsmanship so we wanted a fittingly wonderful person to help us mark the occasion. We invited the doyenne of cookery along to generate the level of excitement and engagement this prestigious occasion deserved.

We created a targeted media relations six-month plan topped off by the all-day press event featuring Mary. This included bespoke content packages for each media contact, including interview opportunities, teasers, competitions, images, Q&As, store visits and more.

Services

  • Launch Event
  • Marketing
  • Advertising
  • Media Relations
  • Social Media
  • Competitions
  • Celebrity Endorsement

Solutions and results

Media coverage was remarkable, resulting in 112 pieces of coverage in the national, regional and trade media, including BBC TV and radio.

3,500

visitors on opening day

1,000

hits on the blog

144,000

impressions on social media

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