A story of sustainability
A sustainable approach to furniture retail
Barker and Stonehouse approached us to help communicate its sustainability strategy to customers, press and key stakeholders.
Environmental accountability is no longer a topic that brands can shy away from; consumers are demanding greater transparency and reassurance from retailers that the products they buy aren’t causing undue harm to the planet.
Sustainability has been a central part of Barker and Stonehouse’s ethos for over a decade and eco-friendly initiatives have been woven into almost every part of the business.
Our job was to bring these elements together and shape them into a cohesive narrative that was easy for audiences to digest. It needed to carry weight, so numbers and data were important, but it couldn’t be too technical either – a balance needed to be struck.