Cool Blue was tasked with establishing and raising the profile of Barton Willmore in the North East. Having attracted a talented team of planners to its Newcastle office, the firm wanted to expand its regional client base by showcasing the depth of its expertise.

We needed to make sure property developers, property portfolio managers and the built environment supply chain knew about Barton Willmore’s successes and its capabilities, which sets it apart from competitors.

This meant we needed to build the profile of key team members in the North East office and make sure they were recognised as leaders in their field.


  • PR
  • Copywriting
  • Media Relations

Solutions and results

We developed a strategic PR campaign that demonstrated Barton Willmore’s high-quality services, knowledge and results.

This meant putting our relationships with regional media to use – securing news coverage and opinion editorials across a wide range of general news and business titles.

We made sure Barton Willmore’s expert team was established as a go-to source for comment on planning-related issues. Coverage included everything from full-page newspaper stories to commentary in digital business news bulletins.

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