Cool Blue worked alongside Duresta to rationalise its portfolio into collections of products with a shared aesthetic, and produced beautiful dedicated brochures for each. Lifestyle photography, art directed by our team, was used to create distinctive looks for the collections, while feeling part of a suite of materials.

Product sheets – which can easily be updated – work alongside the brochures and are a cost-effective solution to reprinting. This concept has not only helped reposition Duresta as a brand, but offers a practical solution to providing retailers with stunning marketing materials.

Services

  • Brand Development
  • Art Direction
  • Photography
  • Graphic Design
  • Content Creation
  • Theme Creation
  • Product Literature
  • Point of Sale
  • Web and Digital Assets
  • Packaging

Solutions and results

We brought a whole new way of showing and describing the product ranges through a careful curation of the styles. This made the whole Duresta offer easier to discuss with media and more easily understood by retailers and consumers. The result was increased editorial coverage and increased retail sales.

< Prev Back to our work Next >