We designed a suite of compelling press materials including stunning art-directed photography to reflect the creative force of both Duresta – which has been handcrafting luxury furniture since 1938 – and iconic British fashion designer Matthew Williamson.

Our strategy included a social media campaign, a five-page exclusive feature in the Telegraph Magazine announcing the collection, and a press and VIP launch event in Harrods. Our studio designed a beautiful syndicated look book to showcase editorial imagery and tell the story of the collaboration.

Services

  • Media Relations
  • Launch Events
  • Celebrity Endorsement
  • Product Placement
  • Competitions
  • Social Strategy
  • Social Content
  • Editor’s Dinners
  • Media Briefings
  • Look Books
  • Trend Reports
  • Advertorials
  • Content Placement

Solutions and results

In just over three weeks, editorial coverage reached an audience of over 24 million readers in a range of key print and online media. The campaign also achieved an advertising value equivalent of over £360,000 and created an intense phase of social chatter.

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