The stylish new website not only needed to showcase the repositioned brand to consumers, but also had to act as a comprehensive sales and marketing tool for Duresta retailers.

We rationalised Duresta’s extensive portfolio, making products searchable by type or collection, and made sure website users can find what they want in a few clicks. The site also features an innovative feature where users can design their perfect sofa, and provides Cool Blue-designed downloadable brochures, product sheets and product cards.

Services

  • Information architecture
  • User Experience
  • Customer Journey Mapping
  • Web Design
  • User Interface Design
  • Product Configurator
  • Web Development
  • Content Creation
  • User Testing
  • Email Marketing

Solutions and results

Duresta credits the website and Cool Blue’s other related work with repositioning the company to target a wider audience – and creating an exciting new visual identity.

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