A moment of pride in ercol’s history
Painting the picture
Celebrated for its 100 years of expert craftsmanship and furniture making, ercol’s reputation and consumer base is solid and well-established.
However, the company wanted to introduce the brand to a younger, contemporary audience and tasked our team to do this.
Our proposal was an exciting collaboration project that would ensure the brand was recognised with a new consumer group, for all the right reasons.
Everyone loves a rainbow
Coinciding with Pride and the London Pride Festival, we collaborated with award winning interior duo 2LG.
The aim was to bring colour, vitality and fun into some of ercol’s most well-loved classic products, presenting the brand in a new way to a new audience of future customers.
Together ercol and 2LG created four limited-edition Love Seats. A spark of creativity that catapulted our summer of campaign activities into the minds of the media, designers and influencers across the UK.
Results
£3,000
donated to charity
37,000
social engagement
34m
opportunities to see
New audience
fully engaged with ercol’s design initiative
