Esh Group has grown rapidly in the construction market over the past 30 years. Acquisition of new businesses and expansion meant the business had a fragmented approach to PR.
Cool Blue began by carrying out an in-depth media audit, assessing the PR profile and perception of Esh Group. We used our findings to put a corporate communications strategy in place.
The strategy was designed to showcase the depth of expertise in Esh Group’s team and its ethical guiding principles, which include responsibility for the environment, the communities in which it works and the next generation of construction workers.
We put that strategy into action – liaising with journalists to place stories in the media, establishing Esh Group’s profile as a go-to source for comment and taking key messages to Esh’s potential customers, recruits, its suppliers and the wider community.