Building a Construction Company’s PR Portfolio
Esh Group is one of northern England’s biggest construction companies made up of a number of brands specialising in civil engineering, construction and related services.
To build awareness of Esh Group as a leading construction company.
One of our key objectives was to ensure that coverage was not only plentiful but was also aligned to the Group’s business objectives.
Cool Blue developed a strategic approach to planning and streamlining the Group’s communications. We ensured that content could be repurposed for multiple uses and platforms.
We also worked side by side with the Group’s search engine optimisation agency to deliver coordinated themes and mini-campaigns.
Our team worked with Esh to compile an image library that could work across media and marketing material requirements.
over 12 months
worth of strategic coverage
digital opportunities to see