Building a Construction Company’s PR Portfolio
Esh Group is one of North East England’s largest construction companies, made up of several separate firms – specialising in everything from home building and civil engineering to social housing and healthcare.
The firm believed its size and expertise was under-valued as many customers and potential customers knew the companies it owned but didn’t know they were part of the Esh Group.
Cool Blue was brought on board to develop a strategy to help refine and update the Group’s brand hierarchies and to develop a strategic communications plan to better profile Esh Group as a leading construction company.
Cool Blue brought a strategic focus to the Group’s communications by creating a PR campaign highlighting the depth and breadth of the Group’s skills and quality.
Up to this point Esh Group’s emphasis had been solely on its strong community activity plan, which although important, did not add any commercially strategic advantage with those who commission significant contracts.
All mentions of Esh companies now refer to Esh Group. A ‘strategic triangle of news’ was introduced to help the company’s marketing team understand the level of importance each type of story should have and how it helped meet the Group’s strategic objectives.
The Group now regularly features in regional and trade media with a focus on its construction projects.
over 12 months
worth of strategic coverage
digital opportunities to see