Building a Construction Company’s PR Portfolio

The Client

Esh Group is one of northern England’s biggest construction companies made up of a number of brands specialising in civil engineering, construction and related services.

The Brief

To build awareness of Esh Group as a leading construction company.

Public Relations

Cool Blue brought a strategic focus to the Group’s communications by creating an integrated campaign highlighting the depth and breadth of the Group’s skills, experience and quality.

Coverage

Coverage

One of our key objectives was to ensure that coverage was not only plentiful but was also aligned to the Group’s business objectives.

Communications Strategy

Cool Blue developed a strategic approach to planning and streamlining the Group’s communications. We ensured that content could be repurposed for multiple uses and platforms.

We also worked side by side with the Group’s search engine optimisation agency to deliver coordinated themes and mini-campaigns.

Copywriting

Writing for companies within the Esh Group presented the challenge of altering the writing style to suit the several stakeholders – from customers to government departments. The overall personality of the brand is one of authority while still being friendly and approachable.

Testimonial image

Esh Group's Part in a Growing North East

“Esh Group is delivering many aspects of the North East’s infrastructure, mixed use schemes, residential property and civic buildings.

Esh’s work plays an important part in shaping the North East.”

Photography

Our team worked with Esh to compile an image library that could work across media and marketing material requirements.

Results

over 12 months

£260,000

worth of strategic coverage

217

editorial cuttings

130 million

digital opportunities to see

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