Looking at the positives
Lending a helping hand
Independent charity Finchale Group, a specialist in supporting people with complex barriers to employment, needed to win greater market share in a new commercially competitive landscape for charities. This started with a complete rebrand to position Finchale Group as the go-to provider in the market, balancing its 75-year history with a modern approach.
Delivering on our promise
We led with a series of workshops with key stakeholders and partners. From these, we were able to understand how the charity operated, its points of difference, and the positive impact it had on its service users.
We developed an integrated campaign that was designed to attract attention and generate engagement. A diverse and authentic approach to the campaign meant we were able to put the users of the service at the fore of the marketing.
A seamless online to offline journey was created with a responsive website that reflected the charity’s mission, its purpose and ambitions for the future. We arranged briefings with key media contacts to re-introduce the charity and keep the service at the fore of journalists’ minds.
Results
June 2018 - Nov 2018
Consistent flow of incoming media opportunities
as sector-specific and consumer journalists recognised Finchale Group's enhanced profile
11 million
opportunities to see with media coverage generated
Elevated profile
encouraged multiple enquiries from new customers
