Winning hearts and minds
Fusion Lifestyle wanted to get the people of Newcastle behind its plans to reopen the historic City Pool and Turkish Baths, which had been closed and neglected for a number of years.
Fusion Lifestyle had ambitious plans, drawn up by a Newcastle based architectural practice, to transform the Baths into an accessible fitness, health and wellbeing destination for all.
The £5m transformation needed planning permission and Listed Building consent. Fusion Lifestyle wanted to make it clear that the restoration would be sympathetic, protecting and preserving period features, and gain support from decision makers, influencers and the public.
The City Baths, Newcastle, had been neglected for a number of years when Cool Blue made an epic splash across regional and national media headlines.
Tasked with capturing the hearts of the community, galvanising stakeholders and gathering high-quality data, our integrated campaign had to launch as soon as new operators Fusion signed on the dotted line with Newcastle City Council. Our work needed to span the construction and redevelopment period, through to re-opening and beyond.
attendees on the tours over two days
National coverage included BBC TV
people reached with single organic post