Regenerating Newcastle City Pool & Turkish Baths
When Fusion Lifestyle set its sights on a £5 million redevelopment of Newcastle’s historic City Pool and Turkish Baths, the charity knew it needed the support of the region’s media, stakeholders and community to secure planning permission and long-term support for the sympathetic redevelopment of this iconic building in the heart of the city.
To devise and deliver a marcomms campaign that would launch as Fusion signed the deal with Newcastle City Council to operate the facility, through the construction and redevelopment period, to re-opening and beyond. The campaign needed to be capable of engaging audiences, informing stakeholders, gathering data and creating excitement about the reopening of the pool.
Cool Blue set up a range of social media channels to engage with local audiences, in particular stakeholders such as the Re-open Newcastle Turkish Baths and City Pool group. Social media was used to great effect, building a highly engaged online community in less than a year.
attendees on the tours over two days
National coverage included BBC TV
people reached with single organic post