The task was to reach small and medium-sized businesses with opportunities to help them grow online. Get Your Head into Digital was the Tees Valley’s campaign stemming from the Government’s national SME Digital Capability Programme.
The campaign needed to reach 3,600 businesses and earn engagement from at least 240 of them. Our answer was a cross-platform campaign that targeted businesses across outdoor advertising, marketing material, online and PR.
We used real businesspeople with stories of growth to speak to our target audience with authority. As role models for digital inclusion they inspired those businesses without digital capabilities to take a closer look at what was on offer.