The task was to reach small and medium-sized businesses with opportunities to help them grow online. Get Your Head Into Digital was the Tees Valley’s campaign stemming from the Government’s national SME Digital Capability Programme.

The campaign needed to reach 3,600 businesses and earn engagement from at least 240 of them. Our answer was a cross-platform campaign that targeted businesses across outdoor advertising, marketing material, online and PR.

We used real businesspeople with stories of growth to speak to our target audience with authority. As role models for digital inclusion, they inspired those businesses without digital capabilities to take a closer look at what was on offer.

Services

  • Outdoor Advertising
  • Digital Development
  • Email Marketing
  • Radio
  • Press Advertising
  • Leaflets
  • PR
  • Photography
  • Art Direction
  • Graphic Design
  • Social Media
  • Video

Solutions and results

Get Your Head Into Digital was instantly recognisable as an opportunity for small and medium-sized businesses. The campaign exceeded its targets – reaching 15,076 SMEs and securing engagement from 6,240 of them.

Cool Blue is highly skilled in handling the complex communications challenges that many of our projects present. Their ongoing input has made a significant contribution to the way in which we communicate at a regional and national level. They have handled the planning and delivery of all of our major investment projects to date and they have been equally effective working on contentious issues as those of a more celebratory nature.

Neil Kenley, Strategic Investment and Marketing Director

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