Creating a unified approach to being on the web
After six generations as a family business, luxury mattress maker Harrison Spinks had developed several world-renowned brands. As the company grew, so did the number of its digital assets – the management of which was becoming increasingly complex and tiresome. In looking for a solution to the problem Harrison Spinks contacted Cool Blue.
Simplify the process of managing its digital offering across all brands to increase efficiencies within the business. Communicate the brand differences across each individual site through on-point content and imagery.
increase of new users from mobile devices on the Harrison Spinks website
increase of users from organic search on the Harrison Beds website
increase of average time spent on page of Somnus website
Harrison Beds Website
Harrison Beds has championed handmade artisan quality since 1889. The digital presence created not only reflected its heritage but also its reputation for innovative manufacturing and luxury.
We created an elegant, contemporary site that promotes the traditions and craftsmanship behind the Harrison Beds brand. It showcases its beautiful, unique products and directs visitors to nearby stockists, as well as increasing natural search engine ranking and traffic.
The site focuses on the story behind the products – the company even has its own flock of sheep for luxury wool – and illustrates the brand’s vast choice of options to create the ultimate tailor-made bed. A dedicated product area allows visitors to filter products by their requirements, while being introduced to other items in the range.