herdysleep is a new premium rollable mattress brand that combines a unique combination of deluxe craftsmanship and responsible-sourced materials, including Herdwick wool from Lakeland sheep.

We took herdysleep beds-in-a-box out to beautiful locations to capture delightful lifestyle photography to launch the brand. In a packed one-day shoot we created trend-led images ranging from part-dressed to fully-styled room sets suitable for a variety of uses and editorial looks.


  • Brand Development
  • Art Direction
  • Photography
  • Graphic Design
  • Content Creation
  • Look Book
  • Direct Mail

Solutions and results

Our gorgeous photography hit home, with editorial in influential publications including The Telegraph, Metro, Elle Decoration, Country Life and Homes & Gardens.

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