Lake District brand Herdy and expert mattress makers Harrison Spinks have launched luxury bed-in-a-box brand herdysleep, crafted from natural materials wool from Herdwick sheep.

We took over gorgeous suites at the sought-after London Edition Hotel, and dressed them with herdysleep mattresses and other Lake District delights handpicked to reinforce the provenance of the brand. Beautifully-designed and written press materials outlined key messages – and our selected press guests were thrilled to write about their exclusive sleepover.


  • Launch Event
  • Marketing
  • Advertising
  • Media Relations
  • Social Media
  • Competitions

Solutions and results

Editors from The Telegraph, Metro, Elle Decoration, Country Life and Homes & Gardens took up our invitation – and the coverage for this new brand was ecstatic.

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