Showcasing innovation through inspiring surroundings
Huntsman is a global giant, employing more than 5,000 people worldwide. It is one of the biggest manufacturers of Titanium Dioxide pigments with headquarters in Wynyard in the North East of England.
To create an unforgettable exhibition space for the launch of Altiris, a new ground-breaking product. To design the interior of the new headquarters and to inspire and communicate innovation to some of the key values and ethos of multi-national Huntsman.
The Exhibition – A Feast for the Senses
We devised a geodesic dome that certainly stood out from the crowd. The exterior of the dome used colours and triangles from the Altiris branding. Once inside the experience was highly sensory and visually engaging – with a 360˚ film and temperature changes immersing visitors in the story of the product. We also produced a highly effective range of marketing materials from fold-out, dome-shaped invitations to thermally sensitive colour-changing business cards, as well as online tools such as emailers, videos and interactive content for the microsite.
We developed exhibition materials for the K Show, a lead trade show for plastics and rubber.
Utilising the brand guidelines and focusing on core messages of company heritage and world beating expertise, we created a visually engaging event stand with supporting marketing literature.
eyeballs reached through editorial coverage
people visited the Altiris stand
advertising value achieved
Internal Communications (Titanium House)
CIPR PRide Awards
“Cool Blue provided great support for us on the launch of our Altiris
product. From start-to-finish the thought-process and innovative ideas really impressed us. We launched the product at a trade show in the USA but the distance was no barrier to first class delivery and great results in terms of creative design and media relations.”