We set about educating the press about Libra with face-to-face meetings with leading journalists and stylists, supported by a gorgeous Look Book and other ready-to-use press materials.

We secured product loans for editorial shoots and issued press releases on exciting trends, then created ‘as seen in’ labels for Libra to display on their stand at trade events to attract retailers and entice them to label the product ‘Libra’.


  • Media Relations
  • Product Placement
  • Media Briefings
  • Content Placement

Solutions and results

A dramatic rise in editorial coverage in the national media led consumers to actively seek out the Libra brand and saw retailers labelling the Libra products for the first time.

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