A Sustainable Live-Work Community
Once a flagship manufacturing plant for the world-famous knitting yarn company, Paton and Baldwin, Lingfield Point is now a flourishing business community. Dating back to the 1940s the business park is unique and offers a vast array of workspaces for a multitude of companies, from nationally known brands to entrepreneurial start-ups.
Cool Blue was initially asked to develop a marketing campaign and materials to launch the site. Communicating the site’s sustainability and design-driven values in its branding and marketing campaign was key.
In keeping with the community feel of the Lingfield Point site its social channels are a key method of communication with current and prospective customers. We work alongside the team at Lingfield Point to develop engaging content for its Facebook and Twitter feeds and produce blog content as an enhancement to its SEO strategy.
increase in Twitter enagagement in 12 months
letting of all available space that has been featured in the campaign
increase of users from mobile devices
CIPR PRide Awards
“Cool Blue have transformed our site, making it the talk of the mixed use property sector, which has been brilliant for getting our name better known with agents and potential customers. It is also a highly effective and dynamic communications forum in which we are developing new and existing commercial relationships, and from which we can conduct sophisticated e-CRM activities. This is already resulting in savings on budget previously spent on print-based marketing. We’re delighted with the site.”