A brave and bohemian collaboration

Two classic British icons

British brand Duresta has been hand-crafting expertly upholstered furniture since 1938. To boost sales and grow the business, Duresta sought to gain recognition with a new, design-led audience.

Enter heralded British designer, Matthew Williamson. Known for his use of bright colours and bold patterns, Matthew designed a stunning collection of contemporary furniture in his signature extrovert and luxurious style.

We were tasked with developing and executing a jaw-dropping strategy to tell the world about this unique partnership between two classic British icons.

 

A showstopping approach

By developing distinctive and atmospheric photography of the new collection, we elevated this beautiful new range of timeless upholstery pieces, created using an exclusive Matthew Williamson fabric for Duresta.

Securing a five-page exclusive feature in The Telegraph Magazine just days before the event launch at luxury retailer Harrods and gathering a star-studded guest list including our extensive lifestyle and national media contacts, influencers and celebrities – the event was one to be talking about.

Joining forces with Duresta, Matthew Williamson and Harrods, we developed an innovative social media teaser campaign prior to the launch, as well as follow-up social media takeovers, SEO support and regular blog writing to keep communications fresh and relevant for all interested audiences.

This was paired with a new digital presence, including a product configurator for Duresta, designed and built by our team, meaning customers could create and view their own sofa or chair in just a few simple clicks.

Results

In Just Three Weeks:

24 million

secured PR coverage reach

207%

engagement increase on Instagram

48%

increase in followers on social media

"Cool Blue has been instrumental in repositioning Duresta to target a wider audience. From new lifestyle photography to a new website, as well as a media relations campaign, Cool Blue has helped create a new visual identity for the brand that excites our retailers and customers"

Clive Kenyon-Brown,
Chief Executive, Duresta

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