ELEVATING THE MIDDLESBROUGH COLLEGE BRAND

The Client

As one of the north of England’s largest further education colleges, Middlesbrough College is home to 11,000 students, 1,950 teaching staff and a turnover of £58million. It represents a lot of things to a lot of people. Its educational and training service offer is complex, varied and always changing — making it a dynamic place in which students, apprentices, business partners and staff can work and learn.

Challenge

Our task was to create a brand strategy that simplified the complexity of the client offer whilst retaining meaning and purpose.

BRAND IDENTITY

We worked together with the Middlesbrough College team to develop a new proposition for internal and external audiences; ‘Taking You Higher’. This informed every aspect of our work on the identity — from the visual system through to the tone of voice.

BRINGING THE BRAND TO LIFE

We created an animated and adaptive identity which comes to life across digital and multimedia channels. It communicates the idea of elevating your prospects through its dynamic visuals and copy lines.

THE CAMPAIGN

The sense of energy and individuality was taken through to a dynamic enrolment campaign that asked potential students “Where’s Life Taking You?” The campaign ran across TV and cinemas and was adapted for social channels.

Middlesbrough College video
KEEPING IT ALL ON BRAND

KEEPING IT ALL ON BRAND

We developed a software product to enable the College team to create and manage templates for their most in-demand materials with 100% brand compliance with the new identity.

This made using the new identity very quick and easy for all users.

To ensure that staff could use the platform effectively, we delivered a series of training sessions and developed a ‘how to guide’ that would help staff navigate and find the resources they need.

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