PUTTING PEN TO PAPER
As one of the north of England’s largest further education colleges, Middlesbrough College is home to 11,000 students, 1,950 teaching staff and records a turnover of £58million.
Its educational and training service offer is comprehensive, varied and constantly changing. This rapid growth and regular improvements to the range of services on offer was the catalyst for the College to re-envision its brand purpose, look and feel.
We were tasked with taking a complex offer, simplifying the communications and defining its meaning to a number of different audiences.
Our solution also had to be flexible and scalable to enable the College to use the brand concept over a number of years and on a variety of channels.
IT ALL ADDS UP
The client is now delivering the brand strategy, using its refreshed identity and finding new energy and purpose around the production of its campaign ideas and materials.
Our initial brand activation campaign was put into play across multiple owned and paid channels to great success:
Improved brand recall ✓
Increased sentiment ratings ✓
Enrolment conversions significantly rising ✓
One of the most satisfying results was the enthusiasm with which the College team embraced the new identity and have become proud custodians of its usage.