Since our original brief to position the college as the biggest and best provider of post-16 education in the Tees Valley, we have helped the College achieve its strategic goals.

Our ongoing PR campaign delivers profile for the College’s high-quality teaching, its expert tutors and its success rate. A mix of PR stories – targeted across regional and national publications – is designed to increase student recruitment and communicate Middlesbrough College’s commitment to the regional economy and its employers.

Services

  • PR
  • Photography
  • Copywriting
  • Media Relations

Solutions and results

Our work with Middlesbrough College covers a broad range of topics and extends to various media platforms.

We work closely with senior managers and tutors to identify stories that articulate key messages in line with the strategy. Then we deliver engaging releases, planned media opportunities and opinion pieces to reach relevant audiences.

Cool Blue’s strong relationships with regional and sector media has allowed us to achieve a range of coverage – including outlets such as FE Week, BBC Look North and TFM Radio.

Thanks to targeted PR around the College’s STEM learning provision we have helped build the number of learners taking on LEP priority subjects by nearly 50%.

Cool Blue have provided a highly proactive and creative response to our Public Relations and Communications needs. They have helped us to maintain and develop our image and reputation in the community via the volume and quality of broadcast and print media they generate. They have often responded to events at short notice and have been particularly helpful in pitching stories to the appropriate media contacts, ensuring that the stories receive suitable coverage. Cool Blue have extensive contacts amongst their clients and have helped forge mutually beneficial links between the College and those clients.

Martin F. Peagam, Assistant Principal - Business Development

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