Monsoon Collection For Multiyork
Bringing Fashion Home
Multiyork handcrafted sofas and chairs in the heart of Norfolk for over 40 years. Celebrated for its dedication to traditional manufacturing techniques combined with modern innovation, every product was made to order and to last. With over 50 stores across the UK, the brand offered the most extensive library of upholstery fabrics on the high street. Customers were encouraged to choose the right colour, pattern and texture to create their perfect sofa.
Multiyork challenged Cool Blue to launch its exclusive collaboration with British fashion brand, Monsoon, to the media.
The ‘Monsoon Home Collection by Multiyork’ saw 15 designs from Monsoon’s archive reworked into stunning upholstery fabrics that could be mixed and matched across each of Multiyork’s sofa and chair styles.
Over 13 million
eyeballs were reached during the launch period
of all customer fabric sample requests were from the collection in year one
dedicated editorials, including nine national features, appeared in 12 months