Devising Multiyork’s £1m campaign of seasonal advertising in leading national newspapers, supplements, home-interest magazines, TV and radio required careful work – it needed to be aspirational and inviting, but not elitist.

We divided the campaign into two stages to reflect the two-stage sale / promotional calendar and the buying journey. Our beautifully-designed ads focused on dramatic photography that highlighted the exquisite craftsmanship of their sofas – and then showed them to full effect in impressive room settings.

Services

  • TV
  • Radio
  • Press
  • Online

Solutions and results

The new look advertising campaign brought excellent results with the brand being given a definitive visual and commercial standpoint. The company experienced its biggest weekend of sales to date on launch of the campaign.

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