To secure coverage in leading consumer titles we commissioned gorgeous PR photography to showcase how ‘on trend’ Multiyork can be, with beautiful PR Look Books were designed to explain the collections and introduce new styles and fabrics.

We also put a focus on collaborations including one with British fashion brand Monsoon, and created new collections, including the Norfolk Collective, which took the work of local artists and turned it into fabrics for limited edition cushions. Leading magazine stylists were invited to create sofas specifically for editorial shoots.


  • Media Relations
  • Launch Events
  • Brand Collaborations
  • Product Placement
  • Competitions
  • Editor’s Dinners
  • Media Briefings
  • Look Books
  • Trend Reports
  • Advertorials
  • Content Placement

Solutions and results

Our pacey campaign led to the brand gaining numerous front cover inclusions, a huge number of product call-ins and requests for features and interviews with the brand's creative director.

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