With a younger, fashion-forward audience in mind, we pushed the boundaries with highly stylised photography juxtaposing the smooth clean lines of the sofas with against a distressed yet elegant lifestyle setting.

A dedicated Look Book introduced this outstanding collection to retailers and press – retailer assets included a swatch book, ticketing and Point of Sale. The finishing touch was the creation of dedicated website pages to showcase the collection.

Services

  • Art Direction
  • Styling
  • Photography
  • Product Literature
  • Graphic Design

Solutions and results

The campaign created direct sales retail sales and also got the brand's products reviewed in leading editorial platforms and titles.

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