Partner is a North East housebuilder with a passion for developing new housing in areas that require it most. Working with a multitude of key stakeholders in regions throughout England, Partner aim to develop housing that is community focused, sustainable and affordable for the average homebuyer. Over the years we’ve worked together on multiple developments; the most stand-out project to date has been The Acorns.
The Acorns is a stylish new housing development in Spennymoor, County Durham. Although the name for the development had already been established, it was up to us to develop a strong brand identity that appealed to the target audience – primarily young families – build awareness to drive footfall to site and ultimately sell homes.
Digital Design and Development
For any housebuilder the website is a key selling tool. The majority of home buyers will research their options online prior to a site visit so it was important that the website developed for The Acorns was inspiring to the target audience, providing enough information to pique interest and result in footfall to the development. The brand identity created seamlessly flowed through to the site design.
To support the sales effort an email template was developed, ensuring that the brand identity was visually present at each stage of the buying journey. The fully responsive template was successfully used during the enquiry phase as well as post enquiry.
PR & Advertising
Using our connections within the property sector we worked with the property news editors of The Journal and The Northern Echo to sell in the story about the new show homes. Experience told us that we required a mix of advertorial and advertising alongside editorial pieces in order to secure cut-through. We booked paid slots across The Northern Echo, The Journal and TFM radio to run for one month up to launch. We secured a homepage takeover on Northernecho.co.uk that directed readers straight to The Acorns website.
In the lead up to the show home launch weekend, we promoted it as a fun family event which included a children’s entertainer, catering and branded merchandise, as well as the opportunity to win a trip to Center Parcs – a relatively low-cost way to obtain valuable email addresses during the event.
people reached in in the run up to the launch
house-hunters were targeted via social media
visits to the website during the launch week