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The Client

Partner is a North East housebuilder with a passion for developing new housing in areas that require it most. Working with a multitude of key stakeholders in regions throughout England, Partner aim to develop housing that is community focused, sustainable and affordable for the average homebuyer. Over the years we’ve worked together on multiple developments; the most stand-out project to date has been The Acorns.

The Brief

The Acorns is a stylish new housing development in Spennymoor, County Durham. Although the name for the development had already been established, it was up to us to develop a strong brand identity that appealed to the target audience – primarily young families – build awareness to drive footfall to site and ultimately sell homes.

Happy Homes From Little Acorns Grow

Taking the development’s name as inspiration, we created a stylish and memorable visual concept and tagline. We developed a familiar and accessible tone of voice to go with the messaging and visuals then used this throughout the marketing communications to drive leads, traffic and sales.

Brochure

An on-brand brochure is an essential tool in selling houses. It’s the one thing visitors to the site take away with them and a key material in building brand awareness and prompting purchase. The brochure we developed used the branding alongside beautiful lifestyle photography taken in one of the site show homes.

Social Hype

Niche targeting of a local audience that may be interested in the development was primarily achieved through a low-cost paid advertising campaign on Facebook. The team at Cool Blue also manages the day-to-day social activity, posting a mix of informational material and lifestyle photography at peak times for browsing and sharing among the target audience. During the opening weekend targeted social media advertising reached nearly 5,000 local house hunters and drove over 200 visitors to the website.

Digital Design and Development

Digital Design and Development

For any housebuilder the website is a key selling tool. The majority of home buyers will research their options online prior to a site visit so it was important that the website developed for The Acorns was inspiring to the target audience, providing enough information to pique interest and result in footfall to the development. The brand identity created seamlessly flowed through to the site design.

Emailer

To support the sales effort an email template was developed, ensuring that the brand identity was visually present at each stage of the buying journey. The fully responsive template was successfully used during the enquiry phase as well as post enquiry.

PR & Advertising

Using our connections within the property sector we worked with the property news editors of The Journal and The Northern Echo to sell in the story about the new show homes. Experience told us that we required a mix of advertorial and advertising alongside editorial pieces in order to secure cut-through. We booked paid slots across The Northern Echo, The Journal and TFM radio to run for one month up to launch. We secured a homepage takeover on Northernecho.co.uk that directed readers straight to The Acorns website.

In the lead up to the show home launch weekend, we promoted it as a fun family event which included a children’s entertainer, catering and branded merchandise, as well as the opportunity to win a trip to Center Parcs – a relatively low-cost way to obtain valuable email addresses during the event.

Results

1.2 million

people reached in in the run up to the launch

5,000

house-hunters were targeted via social media

2,000

visits to the website during the launch week

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