Making Seaward’s Brand Portfolio Grow
Seaward is a North East manufacturer and a global leader in the development and manufacturing of Portable Appliance Testing equipment (PATs). With over 35 years of experience in the test industry, Seaward is well renowned across the globe and prides itself on leading the way in electrical safety across multiple industries including manufacturing and medical.
To increase brand awareness of Seaward and maximise exposure of the product range, working with global distributors to increase its recognition as a reseller in its target regions.
To support with the design and development of advertising and promotional pieces as a marketing tool for all global product launches.
National and International Media Coverage
Competition for market share remains high and Seaward was keen to target PAT users with much more personalised messaging. Part of its strategy focused on training workshops, to inform the UK about the importance of PAT testing.
We developed a suite of content to inform a wide range of potential users, from electricians and contractors to health and safety managers. Content was driven through a variety of national and international print publications relevant to the audience.
Rigel Medical to launch vital testing technology
“The PatSim 200 puts medical equipment through its paces by mimicking the most common vital signs of patients, such as body temperature, blood pressure, heart-rate and respiration. These tests are vital for highlighting faults with medical equipment in hospitals and healthcare facilities.”
As part of the worldwide launch of Seaward’s new product range, we also designed an electronic direct mailer (EDM), designed to target potential and existing Seaward customers worldwide.
One of the first tasks Cool Blue embarked upon with Seaward was on-site photography at its manufacturing plant in Teesside. The shoot, directed by Cool Blue, provided us with a range of imagery that showcased both the new product and the people behind its creation – giving us a great angle to approach a wider range of news and technology titles.
PR value during the 18-month campaign
average ROI on PR activity
visitors attended the Medica show