To raise Seaward’s profile we devised and implemented an integrated marketing plan, including media relations, advertorial, direct marketing and social media.
Leveraging the company’s presence at Europe’s largest medical trade fair, we engaged with prominent trade media including MedGadget and Dotmed – successfully selling-in senior interviews, Q&A features and product launch press releases. During the fair we delivered targeted social media and email marketing, directly reaching thousands of potential customers.
We also ensured a steady supply of coverage in regional media, including a case study with the world’s largest ‘hospital ship’. With former Trinity Mirror journalists at the helm, we secured a double-page ‘Monday Interview’ feature in The Journal for managing director Andrew Upton.
Since the success of our initial activity, we have gone on to deliver integrated PR around Seaward Solar’s product launches and trade fair exhibitions.