We got right to the heart of Somnus’ customers by conducting a far reaching analysis of the marketing data. We used the insights that came out of this process to create an innovative website with an easy-to-use structure

We introduced useful and appealing features including a Sleep Sanctuary that provides customers with information and a bed selector and animated hot spots highlight key product features. Customers can find their nearest Somnus Sleep Studio using Google Maps technology, while geo-location makes sure global customers only see products available to them.


  • Web Design
  • Information Architecture
  • User Interface Design
  • Customer Journey Mapping
  • User Experience
  • Web Development
  • User Testing
  • Search Engine Optimisation

Solutions and results

Our image-led approach to the design, combining product shots with images of the production process, has reinforced Somnus’ key brand message – high quality, handmade luxury.

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