Our research told us that the Cellar Life audience was made up predominantly of high-earning professional men, who also enjoyed other luxury purchases including media rooms, gyms and swimming pools.

We then tailored our design concepts to meet the exacting expectations of this affluent audience and to enhance the Spiral Cellars brand. We also developed a tablet version to respond to the growing use of mobile devices by the audience, who are also frequent travellers.


  • Editorial Planning
  • Content Creation
  • Print
  • Production
  • Distribution

Solutions and results

Spiral Cellars measured the success of our work by monitoring readership figures and opt-out rates and the results to date are excellent. The client has since commissioned Cool Blue to produce a variety of design materials.

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