Cool Blue was tasked with creating a communications and marketing strategy, campaign and launch event for the public art project. Turner Prize-winning artist Anish Kapoor and engineering collaborator Cecil Balmond had been commissioned to create the stunning large-scale sculpture, Temenos, which would be located at Middlehaven.
We worked alongside regional development agency One North East, English Partnerships, Arts Council Great Britain, the Homes and Communities Agency and the five borough councils that make up the Tees Valley.
We also designed and produced all design materials, including a brochure, postcards, invitations and exhibition materials. Other design materials included a media pack covering national and regional press releases, Q+A documents, images, and factsheets about the artists and the Tees Valley partners.
The main challenge was to sell the idea of creating a huge-scale public art project in a location that had considerable socio-economic challenges. We held briefing sessions to get local media and community groups on board and help them understand that the money was solely for arts projects and could not be used for other types of investment projects.
The 18-month campaign combined a very wide range of public consultations, events, competitions and coverage.