Selling a dream by the sea
Thirteen is a well-respected and established housing developer and landlord within the North East of England. As part of its expansion plans it embarked on private residential developments, with the first of these being in the pretty harbour town of Whitby.
As a relatively unknown brand in private residential sales, Thirteen was looking for an agency to assist in developing a stand out brand strategy and campaign.
Develop a brand strategy and identity for Thirteen’s first private residential housing development. This would act as a basis for wider roll-out of its private residential offer.
Website design and development
The site we designed incorporated the brand marque and a distinctive motion graphic that instantly draws upon the strapline ‘where living comes to life’.
The customer journey was key to the architecture of the site, breaking down the many questions a potential buyer has during the buying process.
Post-launch we also carried out heat mapping on the site to allow us to make further improvements based on audience usage and navigation.
An interactive map of the development is the key feature on entering the ‘properties’ section. This map is easily updateable allowing potential customers to see what’s available on site at any time or day, the map also keeps users on-site for longer, and as properties change status from reserved to sold, it encourages faster decision making.
of properties were reserved within the first 2 months
increase in visits to the developments website
increase in click throughs from social media