Extending Brand Awareness of a Heritage Home Furnishings Brand
Voyage is a British brand specialising in the design and manufacture of beautifully unique printed fabrics, upholstery, cushions and accessories. Key messaging for the brand is focused around creativity, innovation and quality. Voyage is known for its watercolour creations – each design is individually created by one of its talented artists before being translated into stunning products using the company’s own on-site print works. We were approached by Voyage to help launch its striking new collection of wall art.
To create a compelling and shareable digital campaign and build consumer awareness of Voyage’s exceptional portfolio via the media.
PR value during a 6-month period
eyeballs reached through dedicated blog posts
eyeballs reached through PR coverage
"We enlisted the help of Cool Blue to help build the Voyage brand and introduce a wider story of the company to the media. We were instantly impressed with Cool Blue’s passion for the Voyage brand, their energetic approach and positive attitude. The Cool Blue team have a friendly, approachable manner which adds to their incredibly professional delivery, and they secured some fantastic press coverage during our time together."