Teesworks, the UK’s largest Freeport
Teesworks is the UK’s largest Freeport and Europe's largest brownfield site, unrivalled in size, scale and opportunity. 4,500-acres at the heart of Teesside’s regeneration.
The Brief
Cool Blue was appointed by Teesworks Ltd, the private sector partners for the site, to establish and maintain a strong, positive, and consistent brand message as the site was progressing through its early phases of development. Through the use of strategic media relations and targeted social media support, the goal was to position Teesworks as a thriving hub for investment, innovation, and opportunity.
Results
Building Strategic Communications for Long Term Success
Given the number of stakeholders, partners, and tenants involved in a project of this scale, our goal was to ensure consistent messaging and coordination of communications across all parties. With key site milestones, planning procedures, and increased activity, it was essential to implement a well-structured communications plan that set clear expectations and effectively managed both internal teams and external enquiries.
Over the past year, we’ve worked closely with Teesworks Limited to develop a regular stream of content showcasing the site’s significant progress. Collaboration with the public sector partner on-site ensured that all messaging and media outreach timings were aligned.
Our approach has fostered strong relationships with site tenants, as well as regional, national, and trade media, guaranteeing a steady flow of timely stories. With social media playing a key role in promoting the site, we have ensured that all media content is also optimised for platforms like LinkedIn and X. This has included creating engaging short video animations with statistic overlays, ensuring that the animations are as compelling as the written content.
2025 marks the fifth anniversary of the site’s groundbreaking – an important milestone for the business leaders and public sector organisation behind the vision. It’s a moment to reflect on the past five years and look forward to the next chapter of progress.
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Cool Blue is a full-service agency that drives brands forwards. Our ideas and innovations are always conducted with purpose. Delivering solutions that combat specific challenges and provide results. Our strategic expertise offer a valuable service to every one of our clients, helping them achieve their goals.
London
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T: 0203 535 0222
MAP
www.coolblue-interiors.co.uk