GB Bank: Building the Profile of a Leading Property Finance Provider
Headquartered in Mayfair, London, GB Bank is a trusted and innovative lender specialising in fast, flexible and focused property finance solutions. As a fully authorised and regulated bank, GB Bank provides funding directly to customers or via brokers, with a mission to empower property investors with bespoke financial solutions of up to £15m.
In addition to property finance, GB Bank also offers competitive personal savings accounts designed to help customers achieve their financial goals seamlessly.
The initial brief
In the summer of 2022, Cool Blue was engaged to support GB Bank’s launch as a fully licensed financial institution. The goal was to position the bank as a leading player in the competitive property finance sector.
Launch Support
Cool Blue provided a comprehensive range of launch event services, including:
- Liaising with stakeholders and key media
- Compiling invitation lists
- Coordinating photography and videography for the event
- Advising on key messaging and post-launch communication
The successful execution of the launch event laid the foundation for an ongoing partnership to elevate GB Bank’s brand presence and support its business expansion.
Supporting Growth and Success
Since December 2022, Cool Blue has been instrumental in GB Bank’s journey to establish itself as a go-to provider in property finance. This has included:
Strategic Communications
- Managing regional and national communications to position GB Bank as a leader in the property finance sector for brokers, developers and investors
- Crafting thought leadership articles to highlight the expertise of GB Bank’s senior leaders and enhance credibility within the marketplace
- Ensuring regular communication with shareholders through newsletters detailing milestones, economic trends and market updates
Media Engagement
- Developing strong relationships with property finance trade publications and traditional media
- Monitoring and responding to media opportunities to maintain a proactive presence
- Organising media training for senior leaders to provide informed commentary on industry developments
Comprehensive Marketing and Communications Support
Cool Blue provides GB Bank with a full suite of services, including:
- Brand consultancy and design support
- Creation of a robust messaging framework
- Social media content planning and management
- Strategic media and communications planning
- Internal communications to align the team with GB Bank’s vision
- Stakeholder and community outreach
- Crisis communications management
- Website copywriting and updates
- Sharing industry insights, contacts and trends
- Creating compelling case studies and testimonials
Results and Impact
Through Cool Blue’s strategic support, GB Bank has successfully positioned itself as a trusted partner in the property finance sector. The bank’s profile continues to grow, underpinned by a consistent and impactful presence across media, social channels and stakeholder communications.
“Cool Blue are a fantastic, dedicated, experienced and talented team. Over the past 18 months they have supported us with a wide variety of communications needs including press releases, thought leadership content, internal comms, social media and more.
“They are incredibly knowledgeable in our sector, are a constant source of topical and relevant content generation, support with strategic planning while also responding swiftly and accurately to last-minute requirements. Cool Blue are a very valued and integral extension to the GB Bank team.”
Head of Marketing, GB Bank
Selected Works
GB BankBuilding the Profile of a Leading Property Finance Provider
Middleton GrangeStrengthening Community and Digital Presence
Point NorthExpanding reach beyond County Durham
Northumberland County CouncilNorthumberland Line: From Abandoned Tracks to Brand Victory
The North East Ambulance Service:Make a Life-Saving Difference.
Harrogate Spring WaterMindful Drinking takes centre stage at Festive Influencer event.
Barker and Stonehouse: Gateshead Store LaunchUnveiling the new £5m store in Gateshead.
Harrogate Spring Water - Mindful DrinkingBringing a taste of Royal Ascot to North Yorkshire.
The City Baths Newcastle X John LewisBringing a brand partnership to this historic leisure destination.
Barker and Stonehouse: A Story of SustainabilityA sustainable approach to furniture retail.
Grainger MarketEnhancing Newcastle’s Bustling Grade I Traders Market.
Anglo American:Powering cyber security.
Teesside UniversityCelebrating the Tees Valley digital community.
ProtiumStakeholder communications and engagement strategy.
Banks HomesCreating a unique brand identity for the new-to-market luxury housebuilder.
North P&I:160 years of incredible maritime history.
Middlesbrough College:Finding brand purpose for a dynamic educator.
Sleepeezee:Everything's easy when you Sleepeezee.
North East England Chamber of CommerceGiving businesses their say in skills provision.
Ercol:A moment of pride in ercol’s history.
Newcastle Helix:Our City’s Drive Towards Net Zero.
Story Homes:A new chapter for this thriving residential developer.
Stephenson WorksA welcoming and generous spirit.
NewcastleGateshead Quays:A quay moment for NewcastleGateshead.
TeesAMP:Making it in Middlesbrough.
NewcastleGateshead Convention Bureau:Tyne to get back to business.
Tees Valley Combined Authority:Encouraging staycations in Tees Valley.
Siglion:Bringing some vitamin sea to Seaburn.
North East Ambulance Service:A global pandemic.
Thirteen Homes:How do you want to live?
herdysleep:A first of its kind for the bed-in-a-box market.
Libra Interiors:Connecting consumers in a new way.
Tees Valley Combined Authority:Tees Valley Mayoral Election Campaign.
Imagine. Create. EGGER:Launch of a new product range for this global manufacturer
Finchale Group:A dynamic rebrand for the leading employment charity.
Duresta:A brave and bohemian collaboration.
South Tyneside Council:Recognising local community heroes.
Fusion:Healthy in the Heart of the City.
UK Land EstatesBuildings for Business.
Merit HoldingsA world leading engineering company.
Harrogate Spring Water:Continuing to make a difference.
Barker and Stonehouse:Say hello to Mr Clarke.
Cool Blue is a full-service agency that drives brands forwards. Our ideas and innovations are always conducted with purpose. Delivering solutions that combat specific challenges and provide results. Our strategic expertise offer a valuable service to every one of our clients, helping them achieve their goals.
London
Soho Works, 2nd Floor
180 Strand
Temple
London
WC2R 1EA
T: 0203 535 0222
MAP
www.coolblue-interiors.co.uk