Newcastle Helix

Our City’s Drive Towards Net Zero

Newcastle Helix is the city’s flagship development project, a state-of-the art innovation district dedicated to helping people live better lives. A landmark 24-acre hybrid quarter in the centre of Newcastle, built for international tech and science businesses, the local community and residents, it is a joint venture between Newcastle City Council, Newcastle University and Legal & General.

Whilst the physical infrastructure of Newcastle Helix was moving on apace, those behind the project felt that its importance to the city and the region and the key messages they wished to convey were not getting through to audiences locally, regionally and internationally. Cool Blue was brought on board to assess the current state of Newcastle Helix’s communications activity and map out a communications strategy to outline ways to raise Helix’s profile and improve audience perceptions.

Our Approach

We developed a workshop which engaged key stakeholders with the positioning of the site and brought new ideas and thoughts to the table. The team were on board with the vision for the site and this helped us to put forward plans for future communications, activations, marketing channels and tone of voice for the project.

Newcastle Helix
Our city's drive towards Net Zero

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Cool Blue is a full-service agency that drives brands forwards. Our ideas and innovations are always conducted with purpose. Delivering solutions that combat specific challenges and provide results. Our strategic expertise offer a valuable service to every one of our clients, helping them achieve their goals.

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Middlesbrough
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Newcastle upon Tyne
NE1 2DF
T. 0191 375 9150
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