Founders Place

A welcoming and generous spirit

Set in the heart of the established Stephenson Quarter, adjacent to Newcastle upon Tyne’s central railway station, with commanding views over the River Tyne – Founder’s Place, a new district in partnership with Newcastle City Council and PfP igloo, will bring purpose to its surroundings. Once the birthplace of the Industrial Revolution and home to George and Robert Stephenson’s rail engineering yards – the site is layered with some of the most beautiful architecture of the last two hundred years.

The revolution will be one of sustainable design - with sympathetically restored original buildings, biophilic design of new buildings, well-considered landscaping and use of natural materials. Founders Place will become a place where each visitor will find their place, enjoy a sense of community and be part of something extremely special

As a newly developed site within the city centre, we needed to develop a strong and authentic brand identity which effectively communicated the vision, the offering and provide differentiation to other mixed-use sites across the city. A suite of family related brands were also developed for each commercial property which sits within Founder’s Place.

The Approach

The great innovations of Robert Stephenson and Company on this site 200 years ago was not brought about by bells and whistles… it was all about the engine, the endeavour of improvement, making something from component parts that work more efficiently together and responding to the needs of time.

This is akin to our approach. Our site identity and family of brands bring a nod to the heritage but focus on the clear emphasis on the creation of workspaces and places that bring people, collaboration and wellbeing together.

Effectively communicating the vision
Strong and authentic brand identity

Like what you see?

Selected Works

GB BankHelping to build the profile of one of Britain’s newest banks

The North East Ambulance Service:Make a Life-Saving Difference.

Harrogate Spring WaterMindful Drinking takes centre stage at Festive Influencer event.

Barker and Stonehouse: Gateshead Store LaunchUnveiling the new £5m store in Gateshead.

Harrogate Spring Water - Mindful DrinkingBringing a taste of Royal Ascot to North Yorkshire.

The City Baths Newcastle X John LewisBringing a brand partnership to this historic leisure destination.

Barker and Stonehouse: A Story of SustainabilityA sustainable approach to furniture retail.

Grainger MarketEnhancing Newcastle’s Bustling Grade I Traders Market.

Anglo American:Powering cyber security.

Teesside UniversityCelebrating the Tees Valley digital community.

ProtiumStakeholder communications and engagement strategy.

Banks HomesCreating a unique brand identity for the new-to-market luxury housebuilder.

North P&I:160 years of incredible maritime history.

Middlesbrough College:Finding brand purpose for a dynamic educator.

Sleepeezee:Everything's easy when you Sleepeezee.

North East England Chamber of CommerceGiving businesses their say in skills provision.

Ercol:A moment of pride in ercol’s history.

Newcastle Helix:Our City’s Drive Towards Net Zero.

Story Homes:A new chapter for this thriving residential developer.

Stephenson WorksA welcoming and generous spirit.

NewcastleGateshead Quays:A quay moment for NewcastleGateshead.

TeesAMP:Making it in Middlesbrough.

NewcastleGateshead Convention Bureau:Tyne to get back to business.

Tees Valley Combined Authority:Encouraging staycations in Tees Valley.

Siglion:Bringing some vitamin sea to Seaburn.

North East Ambulance Service:A global pandemic.

Thirteen Homes:How do you want to live?

herdysleep:A first of its kind for the bed-in-a-box market.

Libra Interiors:Connecting consumers in a new way.

Tees Valley Combined Authority:Tees Valley Mayoral Election Campaign.

Animex:A virtual event bringing the brightest of minds together.

Imagine. Create. EGGER:Launch of a new product range for this global manufacturer

Finchale Group:A dynamic rebrand for the leading employment charity.

Duresta:A brave and bohemian collaboration.

South Tyneside Council:Recognising local community heroes.

Fusion:Healthy in the Heart of the City.

UK Land EstatesBuildings for Business.

Merit HoldingsA world leading engineering company.

Harrogate Spring Water:Continuing to make a difference.

Barker and Stonehouse:Say hello to Mr Clarke.


Cool Blue is a full-service agency that drives brands forwards. Our ideas and innovations are always conducted with purpose. Delivering solutions that combat specific challenges and provide results. Our strategic expertise offer a valuable service to every one of our clients, helping them achieve their goals.


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