A quay moment for one of the UK’s most significant regeneration schemes

Following years of planning, NewcastleGateshead Quays – the £260m regeneration scheme at the heart of the area’s economic recovery –was given the green light in 2020. Our task was to effectively communicate the benefits of this ambitious scheme to the public, while defining the NewcastleGateshead Quays brand.

In a prime location on the banks of the River Tyne, the scheme includes a world-class arena, purpose-built conference exhibition centre, restaurants, a hotel and spacious outdoor leisure and performance space.

Cool Blue were appointed by ASK:Patrizia, Gateshead Council and ASM Global to develop a brand strategy and creative identity.
We developed a strong and dynamic brand strategy to help the developers and the development create positive awareness amongst all key stakeholders. Our messaging was built around both the economic and leisure impact of the development, highlighting the significance of NewcastleGateshead Quays as a major investment in the regeneration of the area, the jobs to be created as a result of the scheme, and the incredible events and hospitality opportunities to come.

By giving local people and future visitors a taste of what’s to come and cementing NewcastleGateshead Quays as the place to be for regeneration, leisure and culture in the North East, we have put the development firmly on the map.

Created

a brand strategy that connected with all key stakeholders.

Instantly recognisable

visual identity for the £260m scheme.

Provided

a brand framework that can scale and adapt flexibly as the scheme progresses.

Developed

digital, visual and written marketing assets to generate excitement from key audiences and demonstrate the scale of the development.

A taste of what's to come
Memorable moments
Effective communication
The moment of change

Like what you see?

Selected Works

GB BankHelping to build the profile of one of Britain’s newest banks

The North East Ambulance Service:Make a Life-Saving Difference.

Harrogate Spring WaterMindful Drinking takes centre stage at Festive Influencer event.

Barker and Stonehouse: Gateshead Store LaunchUnveiling the new £5m store in Gateshead.

Harrogate Spring Water - Mindful DrinkingBringing a taste of Royal Ascot to North Yorkshire.

The City Baths Newcastle X John LewisBringing a brand partnership to this historic leisure destination.

Barker and Stonehouse: A Story of SustainabilityA sustainable approach to furniture retail.

Grainger MarketEnhancing Newcastle’s Bustling Grade I Traders Market.

Anglo American:Powering cyber security.

Teesside UniversityCelebrating the Tees Valley digital community.

ProtiumStakeholder communications and engagement strategy.

Banks HomesCreating a unique brand identity for the new-to-market luxury housebuilder.

North P&I:160 years of incredible maritime history.

Middlesbrough College:Finding brand purpose for a dynamic educator.

Sleepeezee:Everything's easy when you Sleepeezee.

North East England Chamber of CommerceGiving businesses their say in skills provision.

Ercol:A moment of pride in ercol’s history.

Newcastle Helix:Our City’s Drive Towards Net Zero.

Story Homes:A new chapter for this thriving residential developer.

Stephenson WorksA welcoming and generous spirit.

NewcastleGateshead Quays:A quay moment for NewcastleGateshead.

TeesAMP:Making it in Middlesbrough.

NewcastleGateshead Convention Bureau:Tyne to get back to business.

Tees Valley Combined Authority:Encouraging staycations in Tees Valley.

Siglion:Bringing some vitamin sea to Seaburn.

North East Ambulance Service:A global pandemic.

Thirteen Homes:How do you want to live?

herdysleep:A first of its kind for the bed-in-a-box market.

Libra Interiors:Connecting consumers in a new way.

Tees Valley Combined Authority:Tees Valley Mayoral Election Campaign.

Animex:A virtual event bringing the brightest of minds together.

Imagine. Create. EGGER:Launch of a new product range for this global manufacturer

Finchale Group:A dynamic rebrand for the leading employment charity.

Duresta:A brave and bohemian collaboration.

South Tyneside Council:Recognising local community heroes.

Fusion:Healthy in the Heart of the City.

UK Land EstatesBuildings for Business.

Merit HoldingsA world leading engineering company.

Harrogate Spring Water:Continuing to make a difference.

Barker and Stonehouse:Say hello to Mr Clarke.

Cool_Blue_Logo_White_STRAP_RGB

Cool Blue is a full-service agency that drives brands forwards. Our ideas and innovations are always conducted with purpose. Delivering solutions that combat specific challenges and provide results. Our strategic expertise offer a valuable service to every one of our clients, helping them achieve their goals.

London

Soho Works, 2nd Floor
180 Strand
Temple

London
WC2R 1EA
T: 0203 535 0222
MAP

www.coolblue-interiors.co.uk

 

Middlesbrough

Boho 5, Bridge St East
The Boho Zone

Middlesbrough
TS2 1NY
T: 01642 351011
MAP

Toffee Factory
Lower Steenberg’s Yard
Newcastle upon Tyne
NE1 2DF
T. 0191 375 9150
MAP