A new chapter for this thriving residential developer
The Story continues
A leading residential developer with great reputation for building high-quality, high-specification homes and clear ambitious plans for expansion, Story Homes were looking to build a new chapter for their marketing.
Tasked with elevating the brand’s look and feel, and attracting new customers, our team analysed all brand and marketing activities.
Grounded in research
With ambitious plans for continued expansion, we moved in to develop a brand building campaign that would build trust, reflect quality and appeal to an aspirational customer.
We delivered a transformative integrated campaign that effectively repositioned Story Homes and created a positive sales climate for the business.
640,000
people reached through Facebook advertising over six months.
Effectively repositioned Story Homes
creating positive sales climate.
384%
increase in visits to Story Homes’ website.
“We have worked with Cool Blue for over three years now during a period of rapid growth. During this time we have moved from a single regional delivery model to a multi-regional delivery model. Cool Blue's team helped us to develop our brand and communications strategy so that our business can successfully compete with major national housebuilders. Their work has made a dramatic positive impact in how our brand is perceived amongst buyers.”
Steve Errington, Story Homes, Chief Executive
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Cool Blue is a full-service agency that drives brands forwards. Our ideas and innovations are always conducted with purpose. Delivering solutions that combat specific challenges and provide results. Our strategic expertise offer a valuable service to every one of our clients, helping them achieve their goals.
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