Middlesbrough College: TTE Centre Official Opening
A milestone moment for technical education in Teesside.
The brief
Middlesbrough College, one of the largest further education providers in the North East and a long-standing Cool Blue client, entrusted us to lead the public relations campaign for the official launch of its £12m TTE Centre – a cutting-edge technical training facility set to shape the future workforce of the engineering and process industries.
The brief was clear: deliver a high-impact launch event that would secure positive regional and trade media coverage and firmly position Middlesbrough College as a driving force behind skills development and economic growth in the region.
Our Response
We devised a comprehensive PR strategy centred around the high-profile opening ceremony, attended by broadcaster and Teesside native Steph McGovern, alongside regional business leaders, students and local authority figures.
Our team coordinated all media relations, drafting and distributing press materials, managing interview opportunities and overseeing event-day photography and videography. We ensured media attendance from regional and sector-specific press titles and briefed key spokespeople ahead of interviews.
The messaging highlighted the centre’s role in strengthening Teesside’s economy, creating career opportunities for young people and supporting local industries through hands-on, industry-standard training.
The Results
The campaign delivered outstanding results, making a real impact across the region and beyond:
- Secured widespread media coverage in prominent regional outlets including The Northern Echo, Tees Business and The Gazette, alongside leading trade titles such as Machinery Market and Engineering Subcontractor.
- Generated over 15 pieces of coverage across print, online and broadcast, putting the TTE Centre firmly in the spotlight.
- Achieved an average Domain Authority (DA) of 54 across all online coverage – significantly outperforming the national average of 40 (according to Moz) and boosting the college’s SEO performance.
- Successfully positioned Middlesbrough College as a national leader in technical training, strengthening its reputation as a champion for regional skills development and a key partner for industry.
Sophie Cass, Head of Marketing at Middlesbrough College, said:
“The opening of the TTE Centre was a landmark moment for Middlesbrough College and the wider region. Cool Blue’s expertise helped us turn this milestone into a major media moment, securing fantastic coverage and shining a spotlight on the centre’s vital role in shaping the future workforce.
“Their support was instrumental in amplifying our message and celebrating the opportunities this facility brings to young people and local industries.”
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Cool Blue is a full-service agency that drives brands forwards. Our ideas and innovations are always conducted with purpose. Delivering solutions that combat specific challenges and provide results. Our strategic expertise offer a valuable service to every one of our clients, helping them achieve their goals.
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