How an extra pair of hands can help you create an award-winning brand
Building a brand isn’t easy. In a crowded market, it takes more than a clever logo or tagline to stand out – it takes strategy, creativity and a team that knows how to make it happen.
But here’s the thing… no one does it alone.
Even the best brands need a little extra muscle, a fresh set of eyes and a team of experts to make sure everything comes together just right. That’s where the magic happens!
At Cool Blue, we’re all about collaboration. By teaming up with our clients, we create brands that don’t just shine – they blow people away.
Let’s look at some of our recent projects that prove an extra pair of hands (or five!) can turn a good brand into an award-winning one:
Turning local love into a brand that pops
When Middleton Grange Shopping Centre decided it was time for a branding refresh, we knew we had to capture the essence of what made this local hub so special.
With our extra pair of creative hands, we revamped their messaging and design to reflect its community spirit, to become a place people really want to visit – not just to shop but to hang out, catch up and be part of something bigger.
With fresh visuals, engaging campaigns and a splash of personality, Middleton Grange’s new brand feels like a local friend who’s always ready to welcome you in.
And that’s not the only success story…
Crafting a bold, modern identity (and winning Brand Creation of the Year!)
Point North came to us in need of a brand that would help them stand tall in a crowded market. They needed a modern, standout look that would help them shine while still staying true to what made them unique. And guess what? We nailed it.
By partnering with Point North, we created a visual identity that captured their bold vision and professional vibe, all while staying approachable. The result was so good that it earned us the prestigious Brand Creation of the Year award at the 2024 North East Marketing Awards.
It’s proof that when you bring in the right support, incredible things happen. And it’s been exciting to see how their new look is helping them grow and stand out in their industry!
A rebrand that connects with the community
When Northumberland County Council required a brand identity for the Northumberland Line, they turned to us for help in making sure they could engage with their diverse audience.
With Cool Blue’s creative expertise, we crafted a design that balanced professionalism with approachability.
Our team worked closely with the council to create a brand that’s welcoming, contemporary and reflects their forward-thinking approach. It’s proof that even public sector organisations can benefit from the extra spark that comes with expert branding support.
Why you need that extra pair of hands…
Building a standout brand isn’t something you do in a weekend. Each of these projects shows how much more powerful a brand can be when you bring in the right expertise.
With over 25 years of experience, Cool Blue has a track record of helping brands rise above the noise – creating identities that resonate, campaigns that engage and strategies that deliver results.
Whether it’s giving your existing brand a facelift or helping you develop something fresh and new, the right support can take your brand from “meh” to “wow!”
Ready to create something extraordinary? Let’s make it happen – get in touch today and let’s start building your next big success.
Selected Works
GB BankBuilding the Profile of a Leading Property Finance Provider
Middleton GrangeStrengthening Community and Digital Presence
Point NorthExpanding reach beyond County Durham
Northumberland County CouncilNorthumberland Line: From Abandoned Tracks to Brand Victory
The North East Ambulance Service:Make a Life-Saving Difference.
Harrogate Spring WaterMindful Drinking takes centre stage at Festive Influencer event.
Barker and Stonehouse: Gateshead Store LaunchUnveiling the new £5m store in Gateshead.
Harrogate Spring Water - Mindful DrinkingBringing a taste of Royal Ascot to North Yorkshire.
The City Baths Newcastle X John LewisBringing a brand partnership to this historic leisure destination.
Barker and Stonehouse: A Story of SustainabilityA sustainable approach to furniture retail.
Grainger MarketEnhancing Newcastle’s Bustling Grade I Traders Market.
Anglo American:Powering cyber security.
Teesside UniversityCelebrating the Tees Valley digital community.
ProtiumStakeholder communications and engagement strategy.
Banks HomesCreating a unique brand identity for the new-to-market luxury housebuilder.
North P&I:160 years of incredible maritime history.
Middlesbrough College:Finding brand purpose for a dynamic educator.
Sleepeezee:Everything's easy when you Sleepeezee.
North East England Chamber of CommerceGiving businesses their say in skills provision.
Ercol:A moment of pride in ercol’s history.
Newcastle Helix:Our City’s Drive Towards Net Zero.
Story Homes:A new chapter for this thriving residential developer.
Stephenson WorksA welcoming and generous spirit.
NewcastleGateshead Quays:A quay moment for NewcastleGateshead.
TeesAMP:Making it in Middlesbrough.
NewcastleGateshead Convention Bureau:Tyne to get back to business.
Tees Valley Combined Authority:Encouraging staycations in Tees Valley.
Siglion:Bringing some vitamin sea to Seaburn.
North East Ambulance Service:A global pandemic.
Thirteen Homes:How do you want to live?
herdysleep:A first of its kind for the bed-in-a-box market.
Libra Interiors:Connecting consumers in a new way.
Tees Valley Combined Authority:Tees Valley Mayoral Election Campaign.
Imagine. Create. EGGER:Launch of a new product range for this global manufacturer
Finchale Group:A dynamic rebrand for the leading employment charity.
Duresta:A brave and bohemian collaboration.
South Tyneside Council:Recognising local community heroes.
Fusion:Healthy in the Heart of the City.
UK Land EstatesBuildings for Business.
Merit HoldingsA world leading engineering company.
Harrogate Spring Water:Continuing to make a difference.
Barker and Stonehouse:Say hello to Mr Clarke.
