With major changes happening globally, how we work has transformed significantly. The rigid nine-to-five office routine has evolved into a more flexible approach known as hybrid working. The old idea of splitting time between the office and home is now becoming even more adaptable, considering various preferences, responsibilities and work styles.
The shift to hybrid working happened faster due to the need for flexibility during challenging times, like the unexpected issues brought on by the COVID-19 pandemic. 2024 statistics reveal just 30% of UK companies are working in the office full-time, versus 57% before the pandemic.
Companies are reconsidering their work methods to make their teams more flexible and resilient. Hybrid working has become a key element in navigating the uncertainties of the modern professional world, however, it’s not always easy.
Last year, Forbes reported that many organisations struggle with hybrid work because it doesn't naturally fall into place. The primary difficulties for companies lie in coordinating, scheduling and giving employees compelling reasons to work in the office.
Here, we investigate the ongoing changes in hybrid working, exploring the main factors driving its popularity and looking at how organisations are adjusting to this significant shift in approach.
Recognising Individual Needs
Recognising individual needs in hybrid working involves acknowledging and accommodating the diverse requirements and preferences of employees in a flexible work environment. Successful implementation of hybrid working involves tailoring policies and practices to cater to individual needs, fostering a more inclusive and supportive work culture.
By addressing individual requirements, organisations can enhance employee satisfaction, well-being and overall productivity.
Technological Advancements
The integration of advanced communication tools, cloud computing, and project management software has empowered remote and in-office teams to work together effortlessly. Video conferencing platforms like Zoom and Teams have become essential for virtual meetings, fostering face-to-face interactions despite physical distances.
Additionally, enhanced cybersecurity measures ensure the protection of sensitive data in distributed work environments.
Case Study Example
One success story of hybrid working is business communications application, Slack. It's widely known that its platform significantly contributes to the success of a remote work lifestyle.
Before the pandemic, Slack primarily operated as an in-office workplace, serving other companies. However, in June 2020, the company declared its commitment to a permanent work-from-home option while maintaining open offices.
Slack has also extended many of its upcoming job opportunities to remote candidates. Additionally, the company encourages employees to adopt flexible working hours, promoting a healthier work-life balance.
Rather than strictly imposing fixed work hours, Slack embraces the idea of "core hours" – typically, up to four hours in a day when employees are accessible for collaborative teamwork. This approach ensures that individuals have dedicated time for concentrated, uninterrupted work without the interference of meetings.
Future Trends in Hybrid Working
Hybrid working's future is on the brink of experiencing numerous transformative trends that are set to reshape the way we approach our work. Technology will play an increasingly central role, with the continued integration of artificial intelligence, augmented reality and advanced collaboration tools. Virtual and augmented reality platforms may also revolutionise remote collaboration by creating immersive virtual workspaces.
Flexibility in work hours and locations is likely to become even more commonplace, as companies recognise the importance of accommodating diverse employee needs. The emphasis on employee well-being is expected to grow, with organisations incorporating mental health initiatives and flexible benefits into their hybrid work policies.
Furthermore, a shift towards outcome-based performance evaluation rather than traditional time-based metrics is anticipated, fostering a results-driven work culture.
As the hybrid working landscape evolves, these emerging trends indicate a future where technology, flexibility and employee-centric practices will shape the new normal of the professional world.
Our Client Industries
The landscape of office-based working has undergone significant shifts, prompting discussions about the varying approaches across different industries. Notably, more traditional sectors like finance seem to maintain a stronghold in physical office spaces. However, the emergence of remote work has not spared any sector, and certain industries are actively steering away from traditional office-based policies. An example of this is the transformation within local authorities, where hot desking has become the preferred method within Council office buildings. This shift not only emphasises flexibility but also aims at reducing the number of individuals bound to an office desk.
Interestingly, a common observation from conversations with professionals over the past year suggests that a three-day workweek has become the new norm. The rationale behind this trend raises questions: is three days the optimal balance for fostering collaboration and ensuring adequate in-person interaction? The exploration of such nuances is central to understanding the evolving dynamics of work in contemporary settings.
Selected Works
Point NorthExpanding reach beyond County Durham
Middleton GrangeHartlepools premium shopping experience
Northumberland County CouncilNorthumberland Line: From Abandoned Tracks to Brand Victory
GB BankHelping to build the profile of one of Britain’s newest banks
The North East Ambulance Service:Make a Life-Saving Difference.
Harrogate Spring WaterMindful Drinking takes centre stage at Festive Influencer event.
Barker and Stonehouse: Gateshead Store LaunchUnveiling the new £5m store in Gateshead.
Harrogate Spring Water - Mindful DrinkingBringing a taste of Royal Ascot to North Yorkshire.
The City Baths Newcastle X John LewisBringing a brand partnership to this historic leisure destination.
Barker and Stonehouse: A Story of SustainabilityA sustainable approach to furniture retail.
Grainger MarketEnhancing Newcastle’s Bustling Grade I Traders Market.
Anglo American:Powering cyber security.
Teesside UniversityCelebrating the Tees Valley digital community.
ProtiumStakeholder communications and engagement strategy.
Banks HomesCreating a unique brand identity for the new-to-market luxury housebuilder.
North P&I:160 years of incredible maritime history.
Middlesbrough College:Finding brand purpose for a dynamic educator.
Sleepeezee:Everything's easy when you Sleepeezee.
North East England Chamber of CommerceGiving businesses their say in skills provision.
Ercol:A moment of pride in ercol’s history.
Newcastle Helix:Our City’s Drive Towards Net Zero.
Story Homes:A new chapter for this thriving residential developer.
Stephenson WorksA welcoming and generous spirit.
NewcastleGateshead Quays:A quay moment for NewcastleGateshead.
TeesAMP:Making it in Middlesbrough.
NewcastleGateshead Convention Bureau:Tyne to get back to business.
Tees Valley Combined Authority:Encouraging staycations in Tees Valley.
Siglion:Bringing some vitamin sea to Seaburn.
North East Ambulance Service:A global pandemic.
Thirteen Homes:How do you want to live?
herdysleep:A first of its kind for the bed-in-a-box market.
Libra Interiors:Connecting consumers in a new way.
Tees Valley Combined Authority:Tees Valley Mayoral Election Campaign.
Imagine. Create. EGGER:Launch of a new product range for this global manufacturer
Finchale Group:A dynamic rebrand for the leading employment charity.
Duresta:A brave and bohemian collaboration.
South Tyneside Council:Recognising local community heroes.
Fusion:Healthy in the Heart of the City.
UK Land EstatesBuildings for Business.
Merit HoldingsA world leading engineering company.
Harrogate Spring Water:Continuing to make a difference.
Barker and Stonehouse:Say hello to Mr Clarke.
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