Sparkling Water Makes a Splash at Royal Ascot

Steeped in tradition, Royal Ascot boasts a rich history dating back to Queen Anne who founded the racecourse in 1711.

Beyond the pageantry, Royal Ascot is a renowned fashion show where attendees dress to the nines… particularly famous for their extravagant hats!

More recently, the event has embraced a modern trend towards mindful consumption, offering non-alcoholic options alongside traditional beverages.

To celebrate this, Cool Blue proudly partnered with Harrogate Spring Water, the official water supplier of Ascot, to orchestrate a successful event promoting mindful drinking at Royal Ascot.

Key statistics


influential guests attended.


organic social posts generated.


total social reach.

An impressive


average engagement rate solidified the impact.

A Sparkling Soiree

Pairing Harrogate Spring Water with luxury fashion brand LK Bennett, we curated an exclusive influencer and media event at The Ivy York.

Guests including renowned actress Natalie Anderson and fashion blogger Caroline Smith (Simply Caroline) enjoyed a day of delightful exploration.

They sipped on refreshing non-alcoholic cocktails featuring Harrogate Spring Water while discovering the latest Royal Ascot trends from LK Bennett’s exquisite collection.


Elevating Mindful Consumption

The event sparked a lively conversation around mindful drinking at Royal Ascot. Natalie, a prominent voice for inclusivity, hosted a Q&A session, emphasising the importance of welcoming social spaces that cater to everyone’s drinking preferences.


Aligning with a National Trend

Harrogate Spring Water’s commitment to mindful drinking, championed by Cool Blue, resonates with a growing national movement.

Their survey reveals nearly 38% actively practice mindful drinking, with strong interest among younger generations.


Our Takeaway

This event, in collaboration with Harrogate Spring Water, is a testament to the power of mindful consumption and sophisticated social experiences existing in perfect harmony!

The partnership with LK Bennett transcended a mere collaboration. It was a shared vision realised – creating a welcoming and elegant Royal Ascot experience for all.

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Cool Blue is a full-service agency that drives brands forwards. Our ideas and innovations are always conducted with purpose. Delivering solutions that combat specific challenges and provide results. Our strategic expertise offer a valuable service to every one of our clients, helping them achieve their goals.


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