With the arrival of 2025, the UK housing market remains a mixed bag, defined by slower house price growth, surging rents and pronounced regional differences.
Below, we take a look back at 2024’s key trends and a peek into what the new year holds…
What’s the big picture?
House prices
After years of rapid increases, house price growth slowed significantly in 2024. According to the UK House Price Index, the annual growth rate was approximately 3.8% by September. This was driven by high borrowing costs as mortgage interest rates stayed above 5% for much of the year. Buyers in regions like London and the South East were particularly cautious, with some areas even seeing price declines.
In contrast, more affordable regions like the Midlands and the North continued to show resilience, supported by a growing number of first-time buyers and infrastructure investments.
Rental market
The rental sector saw the sharpest price increases in years, with the Office for National Statistics (ONS) reporting an 8.7% rise in average rents by October.
London led the charge with over 10% growth, reflecting a supply shortage as many landlords exited the market due to new regulations like the Renters’ Rights Bill. The Midlands and Wales also saw steady increases, although not as extreme.
Transactions and new builds
The number of property transactions fell sharply in 2024, according to HM Land Registry, as many buyers paused their plans in the face of economic uncertainty.
New housing supply has also been constrained, with completions falling short of government targets, leaving affordability challenges unaddressed.
2025 Housing Market
Mortgage rates
Many analysts, including Zoopla and Rightmove, predict this year could bring some relief to buyers as inflation begins to ease! If the Bank of England lowers interest rates, mortgage rates may follow, potentially stimulating more activity in the market.
House prices
The market is expected to remain subdued but stable in the short term. Zoopla suggests house prices could see modest growth of 2-3% in 2025, with affordability remaining a critical factor.
Regions with strong affordability and infrastructure improvements (like Manchester, Birmingham and parts of Scotland) may continue to outperform pricier areas.
Rentals
The rental market is unlikely to cool down in the near term. Demand remains strong, particularly in urban centres, and rental supply is still constrained. Renters can expect continued competition and rising costs into 2025 unless significant new rental housing is built.
Legislation and supply
Government policies aimed at boosting new builds, such as reforming planning processes, could start to bear fruit in late 2025. However, the impact on supply and affordability is likely to take years to materialise…
What should you do?
A final thought
The UK housing market in 2024 was a year of recalibration, with slower price growth but rising challenges in the rental sector.
This year, affordability and supply constraints will remain central issues, but there is hope for gradual improvements in market conditions!
Selected Works
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Northumberland County CouncilNorthumberland Line: From Abandoned Tracks to Brand Victory
The North East Ambulance Service:Make a Life-Saving Difference.
Harrogate Spring WaterMindful Drinking takes centre stage at Festive Influencer event.
Barker and Stonehouse: Gateshead Store LaunchUnveiling the new £5m store in Gateshead.
Harrogate Spring Water - Mindful DrinkingBringing a taste of Royal Ascot to North Yorkshire.
The City Baths Newcastle X John LewisBringing a brand partnership to this historic leisure destination.
Barker and Stonehouse: A Story of SustainabilityA sustainable approach to furniture retail.
Grainger MarketEnhancing Newcastle’s Bustling Grade I Traders Market.
Anglo American:Powering cyber security.
Teesside UniversityCelebrating the Tees Valley digital community.
ProtiumStakeholder communications and engagement strategy.
Banks HomesCreating a unique brand identity for the new-to-market luxury housebuilder.
North P&I:160 years of incredible maritime history.
Middlesbrough College:Finding brand purpose for a dynamic educator.
Sleepeezee:Everything's easy when you Sleepeezee.
North East England Chamber of CommerceGiving businesses their say in skills provision.
Ercol:A moment of pride in ercol’s history.
Newcastle Helix:Our City’s Drive Towards Net Zero.
Story Homes:A new chapter for this thriving residential developer.
Stephenson WorksA welcoming and generous spirit.
NewcastleGateshead Quays:A quay moment for NewcastleGateshead.
TeesAMP:Making it in Middlesbrough.
NewcastleGateshead Convention Bureau:Tyne to get back to business.
Tees Valley Combined Authority:Encouraging staycations in Tees Valley.
Siglion:Bringing some vitamin sea to Seaburn.
North East Ambulance Service:A global pandemic.
Thirteen Homes:How do you want to live?
herdysleep:A first of its kind for the bed-in-a-box market.
Libra Interiors:Connecting consumers in a new way.
Tees Valley Combined Authority:Tees Valley Mayoral Election Campaign.
Imagine. Create. EGGER:Launch of a new product range for this global manufacturer
Finchale Group:A dynamic rebrand for the leading employment charity.
Duresta:A brave and bohemian collaboration.
South Tyneside Council:Recognising local community heroes.
Fusion:Healthy in the Heart of the City.
UK Land EstatesBuildings for Business.
Merit HoldingsA world leading engineering company.
Harrogate Spring Water:Continuing to make a difference.
Barker and Stonehouse:Say hello to Mr Clarke.
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